About Us

A Jewelry & Watch Repair Tradition in Sonoma & Marin counties for over 35 years!

Your Go To Source For Jewelry & Watch Repair.

Over the past 35 plus years of doing business we have established ourselves as the area’s largest single source for higher quality diamonds, Swiss watches, and other fine jewelry. Our mission at Gold Rush Jewelers is to be the most desirable source for jewelry and services. Our goal is to sell only jewelry that we ourselves would purchase or give and to stand behind our products and services.

Our Core Values:

  • To sell jewelry and watches that we ourselves would purchase or be proud to give
  • To offer quality repair service, in house, while you wait
  • To strive toward 100% customer satisfaction, making the customer our highest priority
  • To provide a friendly, inviting shopping experience
  • To be fair and honest in every aspect of our business, instilling our customers with the utmost confidence in us.


The family of men and women who work at Gold Rush Jewelers take great personal pride in their knowledge, experience, and special training. We have multiple GIA Graduate Gemologists and Accredited Jewelry Professionals on staff. Every member of our staff is encouraged to pursue continued professional education.